Audio engineers have long known that the best way to create realistic audio is to replicate the way that we hear things naturally.
Each person's hearing is individualized, and this is primarily a result of the direction of the sound interacting with the shape and size of the head and ear, as well as the sonic nuances created by the folds of their outer ear.
Head Related Transfer Functions (HRTFs) are the technical specifications for recreating hearing in a 3D environment based upon these things. Traditionally, capturing HRTFs has been a time-consuming and unwieldy process. For this reason, every commercial 3D audio solution to date has taken a set of HRTF data, and tried to create an “average” that is intended to work for the general population.
We have developed a patent-pending process that simplifies the capture of personalized HRTFs, allowing you to listen to sounds “through your own ears”, just as nature intended.
We call these personalized datasets Earmarks.